We are committed to safeguarding the enduring future of African tourism through a holistic approach to sustainability. Our vision extends beyond simply embracing eco-friendly practices; it is rooted in nurturing African tourism for the long term, built upon partnerships and community enrichment. Our mission is to unite the industry, ensuring lasting benefits for generations to come, rather than compromising our natural treasures for short-lived gains.

South Africa, as a nation, recognizes the imperative of sustainable tourism but acknowledges its need to catch up with global standards. A collective awakening has transpired, acknowledging that our remarkable ecosystems, diverse flora and fauna, stand as invaluable treasures for our country and continent.

True sustainable tourism is not feasible without the unwavering support of both governments and local communities. Regrettably, since 1994, the travel industry has witnessed minimal change. Identifying accommodations and lodges that adhere to Black Economic Empowerment (BEE) criteria remains a challenge, obstructing our efforts to conserve and expand our natural endowments in the absence of commitment from local authorities and the private sector.

While tourism undoubtedly generates employment opportunities, its potential remains untapped unless communities share ownership and tourism proves its worth. Convincing a struggling subsistence farmer and his family to abstain from consuming wildlife that has coexisted for centuries becomes an arduous task when the existing tourism framework fails to yield direct benefits for them.

Nevertheless, tourism possesses the capacity to leave an enduring, affirmative imprint on its surrounding environment. Crucially, industry stakeholders must actively engage in transformative initiatives, employing their expertise to elevate their workforce and communities.

Inspiring case studies illuminate the transformative potential of this approach. Consider the Thakadu River Camp in Madikwe Game Reserve, a testament to community-driven success. The collective efforts of neighboring lodges, invested over three years, equipped the local community with competence, cultivating a profound appreciation for service delivery.

Matetsi Victoria Falls stands as a beacon of luxury and conservation, committed to both wildlife preservation and community enrichment. Through supporting initiatives like Greenline Africa, Pack for a Purpose, and establishing their own GRACE Foundation and Anti-poaching K9 Team, they exemplify a model for harmonizing social impact with environmental protection.

Wilderness, a pioneering eco-tourism operator, epitomizes sustainable partnerships by collaborating with land-owning communities. Their commitment extends to empowering local community members through employment and training.

East Cape Tours aligns with this ethos, propelling our dedication to conservation and community development initiatives. We stand by lodges and portfolios that share our values, actively supporting ventures that engage local charities and community initiatives to foster self-reliance. We firmly believe in investing in local communities rather than outsourcing expertise.

In conclusion, our unwavering commitment to the future of African tourism is grounded in sustainable practices, community collaboration, and environmental stewardship. Together, we can shape a legacy that transcends generations, enriching our landscapes, cultures, and societies for years to come.